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Video SEO is the newest tool in your branding toolbox. Whether the brand is for a small business or your own personal brand, search engine optimization can help you to create the best brand in today’s market. Search engine optimization is crucial to your online reputation. That is why it must be managed. Video SEO can help to maximize positive personal or business feedback through search engines.

The goal of regular search engine optimization is to win all searches on the three main search engines: Google, Bing, and Yahoo. Using video SEO is one of the most effective techniques you can use, because video is growing more and more popular, thanks to faster broadband, and smart phones that can play mobile video.

Using Video SEO for your personal brand

Before looking at your ranking on search engines, you must first check out your personal brand. Some people who are focused on their personal brand are using video resumes as a way to boost their personal brand and help with their job search.

But you want your personal brand to signify quality and excellence. The same is true for your resume. Although you can create a homemade video resume on your cell phone, why would you want to? Remember, your brand is one of quality and excellence, so be sure to use the right equipment, quality cameras, and proper video editing software. Better yet, hire a professional video resume firm such as www.videoresumeservices.com.

Post your video resume to video sharing networks like Video Resume Services, YouTube and Vimeo. Post these to your blog, LinkedIn, and your personal blog/website. Not only will this give employers something to refer to, but the video SEO will boost your page’s search engine rankings, making sure this is the information potential employers find.

Using Video SEO for your small business

Small businesses can sometimes overlook the value and benefits of video. Not only can a video boost your company’s search engine rankings, but some solid video SEO can push any negative press (and even your competitors. . .) off the front page.

You can also create a video blog to help with your video SEO. Rather than just write a blog post or web page explaining a feature on your product, or giving a tour of your facility, post some demonstration or tour videos to show to people. For example, Blendtec’s “Will It Blend” videos have boosted their sales by showing how tough and durable their heavy-duty blenders really are. Not only have the videos gone viral in many cases, but the video SEO has been immense, pushing Blendtec up near the top of the Google search rankings.

One friend of ours even went so far as to create a weekly video show talking about the different developments in his industry. Not only did this add to his video SEO, but it established his company as one of the industry leaders, since he was reporting on a lot of news that the non-insiders were never hearing about.

Search engine optimization experts have found that video is one of the most effective methods to reach front page listings for their clients. With companies like Flickr beginning to offer video sharing, and Google’s purchase of YouTube in 2006, you can see that video is only going to grow in popularity, which means this is one ship you do not want to sail without you.

As video SEO becomes easier for marketers to distribute for consumer view, it is becoming a necessary tool in online marketing campaigns. If you can create an exceptional brand and boost it through video SEO, your efforts will pay off time and time again.

About the Author:
Julie Ross, of Rostin Ventures references www.videoresumeservices.com for professional video production of video resumes, including executive resume services and expert online reputation management. www.videoresumeservices.com also offers video resume services to help college graduates get the edge in the business world.

A home smoothie maker can produce even more delicious thick and creamy smoothies if dairy products such as milk, cream and yoghourt are added or by adding one of the many dairy alternative milks available. Careful choice of ingredients will ensure that the smoothies are still healthy and low in calories.

Dairy alternatives are ideal for anyone suffering from lactose intolerance or who prefers to limit the amount of dairy products in their diet. Dairy milk substitutes enable everyone to enjoy a rich and creamy texture in their smoothies and milkshakes.

One of the best sources of calcium naturally available in the diet is cow’s milk. Full fat milk is probably best avoided by everyone except active young children who need additional calories because it is high in saturated fats which dietary advice dictates should be avoided. The full benefits of dairy milk are still available in both low fat and skimmed milk.

For a really special treat, dairy cream added to smoothies will make them really luxurious. This super-rich creaminess can also be achieved by adding mascarpone or creme fraiche. Cream contains a lot of vitamin E but it also contains a lot of saturated fat and for this reason should be limited in our diets.

Yoghourt can be added to your smoothies to make them thick and delicious too. Remember though, that the very creamy type of yoghourt, such as Greek yoghourt, may be just as high in calories as cream so it is wise to check the label and choose the lower calorie version. To add an extra dimension to smoothies, add fruit yoghourts.

Like milk, yoghourt is also rich in calcium and can often be tolerated by people who have difficulty digesting dairy milk. Using probiotic or live yoghourts will help to improve the health of the digestive tract by adding friendly bacteria to the gut. These types of yoghourts are especially beneficial after illness or a course of antibiotics. It is now also possible to buy high fibre yoghourt with cholesterol lowering properties.

A good option if you are watching your calories is to look for one of the non dairy milks now available in supermarkets. Coconut milk is about the only nut milk which is not high in polyunsaturated fats which are much better for us that saturated fats. Non-dairy milks enriched with calcium are a good idea if these are regularly drunk instead of dairy milk and most soya milks now have as much calcium as cow’s milk.

Rice milk is available already flavoured, vanilla, chocolate and so on, so this makes a fun addition, especially to children’s smoothies and milkshakes. Rice milk is sweet and delicious and is worth adding for this reason although its texture is not as thick as cow’s milk. Oat milk is widely available and is thick and delicious. Nut milks of almost every nut you could think of can now be purchased, so you could try out a few different types and find your favourite.

In conclusion, there are many delicious ways to achieve thicker and creamier smoothies and shakes and by careful choice of ingredients, these need not necessarily add more calories. This is one of the great benefits of making smoothies at home in in the smoothie maker because you are in control of exactly what goes into the smoothies you make.

About the Author:
For more on smoothie blenders or a review of the Blendtec Xpress, visit Best Buy Smoothie Maker dot com

To buy blenders could seem like a very tough job in buyers restricted leisure time. But this process can certainly be made easy. Buying blenders isnt a Herculean work if a few specific points can be borne in the mind. The options available in the market can perplex the buyer to wilderness. For this reason the present article may prove useful to you.

It is important to select a reliable and reputed company or organization. Many such companies are currently in the market for e.g. Pova, Kenwood, Blendtec etc. while searching for the product of your choice, hopping form one store to another could be very troublesome. Whereas searching through the websites is a lot more convenient- you could do it in your free time at home or at your office or while you are relaxing at a coffee shop.

The websites feature a world of information regarding the products:

You could easily view the picture of the item that too from different angles.
Colors of the blender are also available.
The price is noted beside or below the picture where from it is easy to spot.
The after use reviews by the users are also valuable.

The websites in short give you an in-depth knowledge about each of the featured blenders. To buy blender can become hassle free if you at the very on set decide up a few criterion.

Firstly, your investment should be justifiable. You are about to shed some money and that should be on the most powerful blending device. This power is determined by the amount of hp the motor is of. A 3 hp motor can prove to be very powerful but the design of the merchandise should act as a catalyst to the motor speed or it is of no use. So, the design of the blades etc should be very efficient. Not using a plunger should be a performance optimizing quality. In short, it should be well capable of making your fresh home made smoothie or your malt too when you wish to sip on one.

For the product to be healthy it should be BPA free. BPA stands for bisphenol A which can be an agent causing cancer. This organic compound may be found in the plastic that the jar is made of. Instead the jar made of BPA free Copolyster should be selected.

A 3 quart jar that is not heavy as generally the jars are can prove to be very helpful. A heavy jar would certainly be inconvenient. Again the measurement of ounces on the jar should be visible properly. A digital display on the machine and vividly directed tabs could be of immense help.

Overall the product should be users friendly, simple to operate on and should be durable. The money being paid for the blender should be worth paying. And the after purchase servicing should be customer friendly with a service center near your location. After all its not everyday that you buy blender.

About the Author:
So if you would like to buy blender online and would like to crack the best deal with the best product, you must not be late in visiting www.blenditall.com

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There are still debates going on about how business owners can use social media marketing, but the number of CEOs using social media to engage customers is still very low, even among technology companies.

In the past year it seems that executives have become more comfortable with platforms like Twitter and Facebook. For instance, there are many impressive CEOs using Twitter to reach out to consumers by creating a personalized touch to their business. Tweeting CEOs like Tony Hsieh of Zappos and Guy Kawasaki of Alltop are well-known for their successful social presences and large followings as a result.

With all of the talk about how CEOs are getting social, we were curious to see how many CEOs are also branching out into web video. If we take a look around the internet we can see how these CEOs and owners are taking advantage of web video to engage and educate consumers.

Unfortunately this list was very small, which leads us to wonder how long it will take for businesses to catch on to the 800% growth in video viewership on the internet. But for those business leaders taking an active role, we’ve uncovered some great successes. Here’s a list of 9 CEOs and founders leveraging web video to boost their unique companies.

1. Tom Dickson, Founder & CEO, BlendTec

Tom Dickson, Founder and CEO of BlendTec, an appliance production company that specializes in blenders, host’s his own Youtube channel – Will It Blend? In the video series the blenders are tested against everyday items. Popular items that were blended include an iPhone, a vuvuzela, and an iPad just to name a few.

Dickson’s YouTube series is a big accomplishment. With just over 100 videos uploaded, total video views presently total practically 131 million. We would be amazed if that level of visibility wasn’t influencing the bottom line.

2. Gary Vaynerchuk, Founder, Winelibrary TV

Gary Vaynerchuk is the founder and host of Winelibrary TV, a daily wine video blog in which Vaynerchuk reviews wines and updates the world on the latest wine news.

Vaynerchuk uses Viddler to post his daily video posts, and he also maintains an established personal account on Viddler, where he uploads videos on social media, technology, and branding, among a variety of other subjects.

Business owners with large personalities should pay attention Vaynerchuk’s openness to be straightforward. He’s a straight shooter with an honest mouth. This is why his fan base always comes back for more.

3. Mitchell Harper, Co-Founder & Co-CEO, BigCommerce

BigCommerce is an e-commerce platform that provides on line stores for businesses big or small. Mitchell Harper, co-founder and co-CEO of BigCommerce, posts videos to BigCommerce’s YouTube channel around once a week, focusing on topics of interest to his main target audience, e-commerce professionals. His videos take an educational point of view while maintaining a down-to-earth, yet professional tone. He says:

“I think it’s important to use a whiteboard to explain concepts, and it’s kind of become my trademark in the videos. I could use a proper studio but I want the videos coming off as genuine and not professionally made. Even when I make a mistake, I don’t edit it out, because I feel it takes away from the authenticity of the message.”

Harper would seem to be incorporating value to his business and web community. Ever since starting the channel about six months ago, they have reached nearly 420,000 video views.

4. Tim O’Reilly, CEO, O’Reilly Media

O’Reilly Media, a media company founded by Tim O’Reilly, publishes books, magazines and websites, and produces conferences on computer technology topics. With 1,000 videos and 2.5 million video views, the O’Reilly Media YouTube channel is an updated source for the organization.

The channel often features speeches by and interviews with O’Reilly. We applaud O’Reilly Media for repurposing valuable content that might have otherwise been lost in the great unknown.

5. Kevin Rose, Founder & CEO, Digg

Kevin Rose, founder and newly appointed CEO of Digg (Digg), a social news website, co-hosts a weekly video podcast called Diggnation, alongside Actor Alex Albrecht, in which they look at the top stories from Digg. Diggnation at present has over 3.3 million video views, verifying that advertising your business can be as simple as putting together a video series where you discuss the latest news from within your community.

Rose keeps his Youtube and Vimeo sites up-to-date as well with information that explores technology, travel, food, and hosts The Random Show with Tim Ferriss, creator of The 4-Hour Work Week.

6. Aaron Patzer, Founder & CEO, Mint.com

Aaron Patzer is the founder and CEO of Mint.com, and at present the vice president & general manager of Intuit’s Personal Finance Group, since Mint.com was recently acquired by Intuit (makers of the popular personal finance apps Quicken and TurboTax). The single most powerful contribution that a company can make to social media networks is educating them on how to use products and services. For video, that doesn’t always mean uploading a ton of videos on every little feature.

Mint.com’s YouTube channel delivers powerful information on how to use the products and services that Mint provides. With just over 20 videos uploaded, many of which Patzer appears in, Mint.com has gained almost 700,000 video views. Congrats to the Mint.com team for continuing to keep it minimalist while still increasing video views. Their videos are a prime example of how quality means more than quantity.

7. Pam Liebman, CEO, Corcoran Group

Many real estate experts are joining the social media train, and Corcoran Group, the biggest residential real estate firm in New York City, is on top of the pack. Corcoran has an massive social media presence, and their video presence spreads across to YouTube, Vimeo and blip.tv.

The videos display CEO Pam Liebman responding to questions posted by Facebook and Twitter followers relating to the state of the housing market and New York living guidelines. For example, in the video above, Liebman answers a question posted by Inman News’ Rob Hahn via Twitter. These videos not only showcae the companies expertise, but it allows Corcoran to truly engage with potential customers.

8. Rob Banks (Co-Founder), BuildDirect

Rob Banks, Co-Founder of BuildDirect, a manufacturer and wholesaler of flooring and building materials, has a very active role in the companies marketing strategy. He is in hundreds of videos on BuildDirect’s YouTube channel, talking about various flooring and building materials. The videos on occasion also feature Jeff Booth, President and CEO of BuildDirect.

BuildDirect’s mission for the YouTube channel is clearly stated: “We want to educate, to entertain, and to let you know who we are as a group of people.” The occasional Pancake Day video certainly gives us a glance into their lively company culture.

About the Author:
Charleston video marketing is changing and The Graham Marketing Group is providing the most effective advertising strategies for businesses all over South Carolina. Contact us today for a complete online 2 offline marketing strategy.

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The blood of a small business is innovation. But this isn’t the ersatz innovation that corporate executives sling around monthly meetings, but a unique, powerful innovation. Each business is equipped with its own entrepreneurial talent, and development depends on creative solutions. But how to identify this coursing stream of creativity and cleverness? How to be innovative?

Isadore Sharp, founder, chairman and CEO of the legendary Four Seasons Hotels & Resorts, bases his business on a novel philosophy: in order to achieve a quality, home-away-from-home atmosphere, every single employee has to be actively engaged with and care about the goal. In marketing parlance, this is called “internal/employee strategic integration.”

Getting employees on board is not for cutesy office parties or pep rally marketing meetings, it is the heart of successful corporation. Without it, creativity slows, progress is hindered, and growth secedes. And yet, many businesses treat their employees like so many robots, which not only hampers business development, but rubs against the grain of basic human respect.

What about posting fliers, or buying banner ads? In other words, are you still stuck in a rut? The massive changes in marketing, spurred on by new social networking, the decline of newspapers, online advertising, and other events, demand new and novel marketing approaches. Blendtec, a small business that sells powerful blenders, rocketed itself onto the headlines and into households by launching a popular YouTube video commercial sequence labeled, “Will It Blend?”

Culminating with the nonconformist blend of a newly-released iPhone, the series boosted sales by 700% and gained extensive PR coverage. Successful small businesses and small business consultants should use Facebook, MySpace, Twitter, YouTube, Wikipedia, and other social media sites to spread news and engage customers.

Bland marketing vernacular reduces this essential selling point to the term, “Unique Selling Proposition,” or USP. In real-life terms, it means, “The product or service which knocks the socks off a customer.” Every small business should be based on a single unique, potent idea. In business, startup depends on the quality of the USP. Despite this, many corporations dismissively pass over it, and merely focus on the competition.

Let’s be frank. Beating everyone else is not a legitimate business philosophy. Take a stand, and make a difference, just like Apple. The wonder child of Silicon Valley, Apple has revolutionized the electronics, desktop publishing and personal media industries. Its 1997-2002 slogan exemplifies its push-the-boundaries style: “Think different.”

Not all hats fit all heads, and not all marketing ploys and development schemes fit all businesses. Inspiration is an individual thing. So how can a business encourage its innovation? By listening to dreams. Not all strategies must follow paradigms, not all success is easily quantifiable. Businesses should strive to develop individual innovation and creativity. For a little inspiration, study and learn from successful corporations. After all, imitation is learning.

About the Author:
Nick Messe is president of Lead Frog LLC. Joe Abraham is a small business consultant with expertise in all the key areas of small business development including business startup, business growth, traffic generation, sales development, marketing and succession planning and more.

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